<aside> ℹ️ This is part of my exchange with James from IndieHackers.com about my experience in building and running multiple products as an indie dev. I think it’s quite useful to include in my notes for everyone to see.
</aside>
Black Magic is at $11K MRR, and is the only product with a subscription model (recurring revenue).
DevUtils and Xnapper are one-time purchases, both average out about $3K - $6K a month each. It fluctuates quite a lot.
My total revenue per month is about $15K - $20K from all 3 products.
I want to use my own products, so I can make them perfectly fit my workflow.
I have a lot of product ideas that I would build for myself, but I only decided to build ones that have the potential to also get paying customers.
It’s the sweet spot between “what I want” and “what people want” that allows me to build for myself and sell to other people.
I think using your own products every day is the best advantage you can give yourself as an indie hacker. Without this, it is very difficult to find the motivation to keep improving the product.
Another thing that inspired me to work on multiple products: diversify income streams. If one product fails, by the market or by accident (you’ll never know), I will still have other products to bring me revenue.
I break 90% of my tasks into small chunks of work that can be done within one working session (about 3-4 hours). This includes building, testing, deploying, and writing docs.
Because of that, I can be fully focused on 1 task, of 1 product, on 1 specific day.
On a typical working day, I only do 1 task. Then spend the rest of the day for marketing, customer support, and interacting with the community (mostly on Twitter).
On some days, I do smaller tasks with a lot of context switching, which I find quite fun and relaxing.
Honestly, I have no idea… It’s my first time, haha.
As of now, I find working on multiple products fun and not that difficult.
I have seen successful indie hackers who both have one single focus project and multiple ones.